Racer Productions and BRP are excited to announce the return of Can-Am as title sponsor of the 13-stop Can-Am Grand National Cross Country Series (GNCC) series for another three years.
"Our relationship with GNCC racing is quite important for BRP," commented Yves Leduc, Vice President and General Manager, North American Division for BRP. "BRP's Can-Am ATV brand conveys a strong performance and passion message in the off-road world and we see both those attributes out on the race course at each Grand National Cross Country Series event. We are excited to continue to be a part of the GNCC racer community."
GNCC racing has seen exceptional growth, in both the number of racer entries and fan base during the past three years with the Can-Am title sponsorship. From the opening round in Florida to the concluding race in Indiana, race fans and racers actively support the series.
"The past three years have seen unprecedented growth in our sport, due in large part to our relationship with BRP and the Can-Am team," said Jeff Russell, GNCC Trail Boss. "Can-Am sponsorship enables us to continue to invest in our series. Our team has come to depend on BRP's Can-Am ATVs to build and navigate the course; they are GNCC tested for sure."
Along with the renewal of BRP's sponsorship through its Can-Am brand, several new and exciting additions will be made to the GNCC Sponsor Village as part of this new agreement. A Can-Am Zone - where fans and racers can get information and an up-close view of several Can-Am products - will be available at each of the 13 rounds. Can-Am also becomes the feature sponsor of GNCC Live Timing and Scoring over the Internet. Finally, Can-Am remains the title sponsor of the Can-Am Unadilla GNCC event held in New Berlin, N.Y. and will continue to support RacerTV.
"We are so fortunate to have a title sponsor who understands the value of having a solid television broadcast schedule like Can-Am," said Jason Hooper, Producer of RacerTV. "Without Can-Am, it would be nearly impossible to get the series on a network of caliber Can-Am announces long terme sponsorship.


